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Improve online revenue. Keep direct mail revenue.

The St. Jude League receives revenue from direct mail donors and sought to find new potential donors and improve online contributions as well. Maintaining direct mail the direct mail base, I helped the organization cultivate a younger audience to support its charitable work.

• Developed campaign strategies for direct mail, web, and social media outreach with team
• Wrote and edited copy for 10 to 15 monthly fundraising direct mail campaigns and for digital campaigns on Facebook, Twitter, and email
• Championed web analytics and SEO best practices for websites aimed at 18 to 40-year-old donors
• Analyzed A/B test results through Google Analytics and direct mail database software

Sample writing:

• Acquisition Letter (PDF)
• Devotional Reflections (PDF)
• St. Jude Email Sample